Hitex International is showcased in the forthcoming series of How Do They Do It?, the long-running Discovery Channel series that focuses on important engineering and scientific advances and the people whose ability to solve problems make them happen. The show’s slogan is “Behind the ordinary is the extraordinary” and the series is broadcast throughout the world on various Discovery-owned networks.

In programme 14 of the new series, which is provisionally scheduled to be shown for the first time on Discovery Channel in the UK on Friday 17th February at 22:30, Hitex International appears in a feature titled ‘How do they brew the paint for the humble hero the road marking?’

Hitex worked closely with production company WAG TV throughout the filming and production process. According to Richard Stansfield, series producer: “As a leading global manufacturer of road markings and repair solutions, we really appreciated the time and expertise that Hitex International was able to contribute towards the making of this interesting and informative film.”

The programme shows how the materials used for the latest generation of thermoplastic road markings are formulated and manufactured to the highest quality standards to provide the highest level of durability, skid resistance and visibility in different temperatures and environments. It follows the extensive testing regime for each material at Hitex’s purpose-built laboratory in Ellesmere Port. The film also examines the installation process with the assistance of specialist road marking vehicles from Somerford Equipment.

“As the leading provider of road safety and surfacing solutions with in-house product development and manufacturing facilities, Hitex International was ideally placed to assist the Discovery Channel in the making of this programme. It will help to raise the profile of the road marking industry around the world,” added Hitex Traffic Safety.

The programme is also airing in other countries around the world and will then be repeated dozens of times. The provisional schedule includes:

Tuesday 14 March 19:30 Discovery Hungary
Friday 24 March 21:00 Discovery Science Poland
Wednesday 22 March 22:00 Discovery Max Spain
Wednesday 5 April 23:25 Discovery HD Turkey
Sunday 23 April 22:25 Discovery Italy
Friday 19 May 20:30 Discovery Taiwan